Event - Simplifying Social Media

The Chester Bluecoat Charity is delighted to offer its first social media workshop

We are delighted to have Annabelle Cole from Astrik Studios join us for this amazing social media workshop.

Social media is a critical part of most charities marketing approach and therefore getting it right so that it makes an impact is vital,

In this workshop Annabelle will cover

• Profile basics- checklist
• Messaging & content mix- hooks, storytelling and formats
• Planning & Scheduling- free tools and frameworks
• Building a content bank- Shooting content (on your phone)
• Metrics that matter- The analytics that tell a story & how to do more of what works.

What you’ll learn:

• How to focus on the right channels for their audience, and get their profiles- banners, bio, links all set up and easy to find using platform SEO- checklist for this activity provided.
• How to build content and messaging people actually stop for, using what they’ve already got: photos, clips.
• A realistic approach to planning, including whether free tools like Meta Business Suite can help them with consistency on socials.
• How to capture better photo and video at your events, and set up a simple content bank so they’re never starting from nothing.
• Which metrics are worth checking, and how to review them easily and understand what they are telling them.

About Astrik Studio

Annabelle Cole is the founder of Astrik Studio, working hands-on with every client from initial brand strategy through to content creation. Her background is in graphic design, branding and pharmaceutical graphic design- detail-driven, highly regulated work that shapes how she approaches every brand: clear, clean design that works in the real world.

Annabelle has a particular interest in healthcare and in using design for good, and has supported charities including Petty Pool Trust with digital design and social media. She’s passionate about helping organisations present themselves with confidence, both on and offline.